Our Consulting Services

Get advice from a team of experts in the Higher Education sector
Combining decades of experience in international higher education with our unique data insights, we can develop actionable portfolio strategies, international marketing strategies and recruitment concepts, as well as branding and positioning strategies, alumni strategies and many other services in higher education sector.

Most consulting projects start with a combination of a review of past strategy performance and an analysis of the budget spent. This is followed by interviews with stakeholders and a needs analysis. Based on the conclusions and recommendations we develop a new strategy. This may include the most appropriate course portfolio for a (new) set of focus countries, which marketing channels to use and what resources are needed to reach your institution’s goals and objectives. But it could also comprise brand architecture and brand messaging, or advice on how to engage your alumni.

Strategic Advice

BRANDING AND POSITIONING STRATEGY

Get tailored advice on how to position and brand your university in the international market

MARKETING AND RECRUITMENT STRATEGY

Based on an audit of your existing strategy get a detailed plan of action to successfully recruit quality international students

ALUMNI STRATEGY

Get custom advice on building lifelong relationships with your alumni

CRM SYSTEM SELECTION

Based on a needs analysis, choose the most suitable CRM system for your institution

Training

DATA-DRIVEN STRATEGIC PLANNING

Learn how to gain a competitive advantage by utilising various data sources available to you, e.g. enrolment data, real-time data, etc.

DIGITAL MARKETING

Learn about the best practices in online student recruitment, lead generation, conversion optimisation and more

GOOGLE ANALYTICS FOR HIGHER EDUCATION

Learn how to effectively analyse and apply web statistics in your international marketing and recruitment strategy and optimise your website

RETURN ON INVESTMENT OF YOUR MARKETING ACTIVITIES

Learn which of your marketing activities are most effective and which ones are not

What our clients say

 

Aurélien Krejbich | SciencePo