Why would you need a microsite?
We know how difficult it is to make the university website work for you. The smallest website tweaks take forever to get approved and implemented and running campaign analytics is a nightmare due to an overwhelming number of marketing campaigns by various faculties, all on the same website. On top of that, the performance of your programme pages is not living up to the expectations and the visitors are not converting into leads as well as expected.
A tailor-made, university-branded microsite (a “mini” version of your website) that is perfectly optimized to generate leads and enquiries for your study programmes. The microsite can be built in as little as two weeks and comes with a designated Google Analytics account for accurate tracking and measurement of your running campaigns. Traffic from your selected marketing campaigns will be directed to this microsite allowing for extremely accurate analytics, quick ad-hoc customisations and optimal visitor to lead/enquiry conversions.
In as little as two weeks you’ll get a microsite that is…
OPTIMISED FOR CONVERSION
Our microsites have conversion rates from visitor to lead or enquiry of approximately 15 to 25%.
Microsites come with designated Google Analytics accounts and can be integrated with your CRM for the most accurate tracking and analytics.
TAILOR-MADE FOR YOU
Microsites are custom-made to look and feel like your own website, while also incorporating the latest user experience and design trends.
A state-of-the-art, fully customised and conversion optimised microsite, monitored and maintained by experts with over 100 years of experience in the Higher Education sector. The microsite will come with a custom domain, designated Google Analytics account and CRM integration (additional fees may apply).