As competition in international student recruitment is increasing, university staff needs better insights to target prospective students more precisely. This is where big data insights come in. More than 45 million (prospective) students can be found on Studyportals each year, exploring over 207,000 degree options abroad. The data generated by their activities has proven to be an accurate reflection and projection of the higher education market.
The Studyportals student interest dashboards are relevant for higher education professionals who want to increase their understanding of trends and forecasts, the supply of and demand for degrees, and new market opportunities in their programme and product portfolio.