Why data analytics is a big deal in the
higher education industry, too

As competition in international student recruitment is increasing, university staff needs better insights to target prospective students more precisely. This is where big data insights come in. As of January 2019, over 38 million (prospective) students can be found on Studyportals each year, exploring over 200,000 degree options abroad. The data generated by their activities has proven to be an accurate reflection and projection of the higher education market.

The Studyportals student interest dashboards are relevant for higher education professionals who want to increase their understanding of trends and forecasts, the supply of and demand for degrees, and new market opportunities in their programme and product portfolio.


Which specialisation should our new Master’s degree offer? Which fields are currently being under and oversupplied?


Which countries should I focus my marketing on for our faculty? Which students are interested the most to study in my country?


What are the upcoming countries of international students? How is the demand for degrees forecasted to develop over the next years?

Free demo dashboard

Discover market opportunities based on student data

The demo dashboard is interesting for higher education professionals who want to explore the interest of students in subject areas, where these students are from, and in which countries they consider to pursue a degree. The data is based on the traffic on Mastersportal.com, between January and December 2018.

Access the free demo dashboard

How big is our big data?

study programmes

38+ million
unique visitors per year

4+ million
registered students

Customised dashboard solutions

Free demo dashboard versus the customised dashboard

The free demo dashboard covers generic information on disciplines and countries in 2018. Our customised dashboards, however, are developed to be able to provide specific, real-time, insights that your institution needs. They provide access to much more details, such as live, past and predictive data on students planning to start their degree abroad 1-2 years from now.


Case Study

Carolyn Bowick // Director of Marketing, Recruitment & Conversion

How Glasgow Caledonian University uses the Studyportals dashboard for informed strategic planning and student recruitment.

Download the case study

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