Data analytics in Higher Education

As competition in international student recruitment is increasing, university staff needs better insights to target prospective students more precisely. This is where big data insights come in. More than 45 million (prospective) students can be found on Studyportals each year, exploring over 200,000 degree options abroad. The data generated by their activities has proven to be an accurate reflection and projection of the higher education market.

The Studyportals student interest dashboard modules are relevant for higher education professionals in marketing & recruitment and strategic planning who want to increase their understanding of trends and forecasts, the supply of and demand for degrees, and new market opportunities in their programme portfolio.

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DEGREE SUPPLY & DEMAND

Which specialisation should our new Master’s degree offer? Which fields are currently being under and oversupplied?

MARKET OPPORTUNITIES

Which countries should I focus my marketing on for our faculty? Which students are interested the most to study in my country?

TRENDS & FORECASTS

What are the upcoming countries of international students? How is the demand for degrees forecasted to develop over the next years?

 

How big is our Big Data?

235,000+

Study programmes

45+ million

Unique visitors per year

5.2+ million

Registered students

Free demo dashboard

This demo dashboard is a very much simplified and restricted version of one of our dashboard modules. It provides a glimpse into the interest of (international) students in specific subject areas, it shows where these students come from, and in which countries they consider to pursue a degree. The data is based on the traffic on Mastersportal.com, between January and December 2018.

Free Access

Dashboard solutions

The free demo dashboard covers generic information on disciplines and countries in 2018. Our customised dashboards, however, are developed to be able to provide specific, real-time, insights that your institution needs. They provide access to much more details, such as live, past and predictive data on students planning to start their degree abroad 1-2 years from now.

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Success stories

University of Glasgow
Developing new programmes using real-time data
How the University of Glasgow diversified student markets and expanded their range of available programmes using Studyportals’ data.

Glasgow Caledonian University
Using data insights for strategy planning in student recruitment
How Studyportals’ insights helped GCU drive their strategy from an evidence-base that challenges or confirms their various assumptions.

CEG Digital
How OPM providers use data to make informed decisions
How CEG Digital uses Studyportals’ insights to decide which programmes to work on and develop with their university partners.