Anthony Lee is an associate of Studyportals Analytics and Consulting Team. He has two decades of experience marketing education to global youth audiences. Formerly the Global Digital Marketing Director at Study Group, where he led teams in Singapore, Shanghai, Sydney, New York & the UK recruiting students for Universities in the USA, Australia and Europe. Before this, Anthony established the digital marketing footprint for INTO University Partnerships. A seasoned platform, channel and technology strategist Anthony specialises digital student recruitment.
Anthony has lectured on digital marketing to universities on behalf of The EAIE, the British Council, ICEF, DAAD, CASE and NAFSA.
Anthony recently completed a course on Digital Disruption Strategy at Oxford University.
Digital Marketing Strategy, platform strategy, digital branding and brand management, creating a value proposition, channel selection, attribution planning, digital marketing optimisation, social media strategy, content marketing, marketing automation and deployment of AI in the recruitment journey